They would rather choose to watch a video or engage with an image on Instagram. Img source: ĭid you know that 78% of businesses say that Instagram posts are the most effective format for influencer marketing? Well, the reason why Instagram brings good results is the format of the posts that people publish there. Still, today, there is a wide range of social media that you can use. Facebook was the first social media that gained the most popularity. The habits of people have changed together with the development of this amazing “invention”. People from America can contact someone in Europe with only a couple of clicks. Because of that, the Internet technology was a saver when we talk about communication. Still, what if you had to talk with someone in different countries? Well, you could also do that via phone, but the telephone bills would be huge. Yet, that is not a big problem when we talk about the contacts inside of your country. The only way they could contact someone else was making a call via telephone or mobile. Having a mobile phone was like having an electrical bike today. 20 years ago, people did not have many options when we talk about communications. The youngest generations do not even understand how lucky they are.